The latest from Neoti, including company and industry news, LED technology insight, product trends, and more.
Neoti Has Record Year In 2018
As we reflect over 2018, we are grateful for the opportunities that have enabled us to reach a record year. We forged new relationships, nurtured existing ones, invested in growth, and completed some spectacular LED Video Display installs through our partnership network. Along the way, we took steps to maintain the exceptional service you have grown to expect from Neoti!
Introduced A New Product To The Market
In the midst of rapid growth and an expanding team, Neoti introduced a new product to the market at NAB 2018. Neoti’s UHD LED Series panels come with front-accessible maintenance capabilities and feature an industry-leading design that can be installed directly against a wall, eliminating the need for dedicated rear-access space. This series can come with both power and data backup to ensure uninterrupted operation. Neoti’s UHD LED Series is perfect for the Broadcast Industry, as well as any industry that requires high definition, fine pixel pitch LED displays with quick refresh rates and strict dependability.
The UHD LED series has quickly found its way into several studio applications including The Weather Channel, Meet The Press, Morning Joe, and WUSA (many of which are highlighted in the video below).
Expanded Our Network
At an InfoComm 2018 pre-party, Neoti & Starin formally announced a new distribution partnership. Starin is an experienced market development and distribution company with decades of experience in the AV industry. Their focus is on bringing the best solutions and services to their vast reseller network. Neoti is a US-based award winning pioneer of innovative LED signage that prides itself on innovation, customer care, and exceptional service - including a US-based LED service and repair center.
It is the sincerest belief of both Neoti and Starin that this intersection of a quality AV distributor and an innovative, yet personable LED company will not only meet the needs of a growing industry but will delight the customer as well.
“When a decision is made to invest in an LED Display, the customer wants to see the ROI on that investment ASAP, Neoti and Starin are partnering to meet this challenge. Not only can a customer expect quality products and services, but a highly reduced lead time with installation ready LED Displays.” - Derek Myers, President of Neoti.
As the dawn of the New Year is upon us, we are positioned for another great year ahead of us.
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Neoti Welcomes Patrick Foster To Role Of Project Manager
Neoti welcomes Patrick Foster into his new role of Project Manager. Patrick will be responsible for planning, directing, facilitating, and administering LED Video Display installation projects, while considering budget, schedule, and quality. His goal will be to create a predictable and seamless LED project experience for both clients and AV technicians.
Patrick is a graduate of Purdue University with a bachelors in Film & Video Studies, and comes with 7 years of professional AV experience. Certifications include CTS-I, CTS, Crestron DMC-D, and AMX Installer 2. Patrick has a proven track record of managing AV crews while exceeding customer expectations. Along with his wealth of qualifications and experience, Patrick brings with him a customer-focused mindset and determination to further Neoti’s brand of being both a forward-thinking technology pioneer and responsive personable company.
“I came to Neoti because I saw the LED industry growing rapidly. I wanted to find some place to have a positive influence and help further that growth. I'm excited about the the company's future and the people that I get to work with each day.”
- Patrick Foster, Project Manager at Neoti
“We are excited to welcome Patrick to Neoti. His experience and focus will further enhance Neoti’s customer experience, and be a valuable asset to our team."
- Aaron Kipfer, CTO at Neoti
About Neoti: Headquartered in the American Midwest, Neoti is a leader in the design, manufacturing, and distribution and service of direct-view LED Displays. Neoti specializes in high definition, fine pixel pitch displays for such applications as broadcast, higher education, corporate spaces, retail signage, exhibits, worship venues, and creative experiences; while providing additional direct-view LED Displays for indoor, outdoor, and rental applications. Neoti is also proud to offer world-class, U.S.-based component-level repair and service capabilities for nearly all makes and manufacturers of direct-view LED displays. Founded in 2006, Neoti is privately owned, providing an unrivaled level of support and service to its customers.
Neoti & Red Rocket Studios Team Up To Build A Showroom LED Video Display In Chicago-area
Corporate showrooms are critical for selling big ticket or high consideration items. Many buyers need to see, touch, and interact with the product before they are willing to seal the deal.
Earlier this month, Neoti & Red Rocket Studios teamed up to build a corporate showroom LED Video Display for a Chicago-area company. The corporate showroom LED Video Display was constructed using Neoti’s 2.5mm UHD LED panels. The final display occupies 15.7’x8.9’ of wall space and contains more than 2 million pixels.
About Neoti: Neoti is a US based LED display manufacturer providing sales, installation, and service to companies and organizations nationwide. Our headquarters in the Midwest provides extensive research, testing, assembly, warehousing and offices for our growing company. Neoti provides LED video walls for Broadcast, Corporate, Command and Control, Education, Sports, Retail, House of Worship, and many other applications. The company started in 2006, is still founder owned, highly successful, and remains headquartered in the US.
Do You Use LED Video Displays To Create Compelling Customer Experiences?
Today’s successful businesses, are heavily invested in the customer journey - and rightfully so. Customers encounter an average of 4-6 touch points before deciding to make a purchase (Marketing Week). As you plot the points on your customer journey map, don’t forget the marketing role digital signage can play in your lobbies, corporate offices, and retail spaces. Video display captures 400% more attention than static signage while increasing retention rate by 83% (Digital Signage Today). That’s a lot of missed opportunity for those not investing in video display technology.
Your Signage Is A Reflection of Your Company
68% of consumers believe that signage is directly reflective of a company’s products and services (FedEx). Use digital signage to brand your company as modern, relevant, and professional. You and your business have 7 seconds to make a first impression (Forbes).
Consumer Expectations Are High
Your customer base has become accustomed to digitization and customization. Their expectations of graphic quality is higher than ever before, and they expect you to deliver. Furthermore, your customers are constantly distracted by their cell phones - making it harder for them to notice your stellar visual content. What better way to compete with the screen in your customer’s hand, than with a bigger brighter LED screen displaying your vibrant video content?
75% of consumers expect a consistent experience across channels - including social networks, online, and in-person (Salesforce). LED Video Displays provide you with the opportunity to dynamically brand your corporate spaces. Unlike static signage, LED Video Displays can be updated in real time to reflect your customers’ most immediate needs.
LED Video Displays Are Customizable
LED Video Displays are modular in nature, meaning that LED Video Displays can be built to fit any space. Custom cabinets (the casing holding the LED modules) can be built to accommodate unusual shapes and dimensions. Curved LED Video Displays, LED Video Displays that wrap around columns, LED Video Displays that turn corners, LED Video Displays built into 3D shapes, LED ribbons, and more are possible. LED Video Displays take on all of these forms while remaining seamless and glare-free. Create a unique experience your guests will tell their friends about.
Why LED Video Displays Are A Better Investment Than Tiled LCD
It may be tempting to choose LCD video displays over LED Video Displays based on price point. We encourage you to consider the long-term, and invest in LED Video Display. Not only has advancements in LED Video Display technology reduced costs of LED Video Displays, but LED Video Displays are known for longevity.
LED Video Displays typically require very little maintenance and have a lifespan of 100,000 hours - which translates into about 10.25 years of continuous use. LCD panels typically have a lifespan of about 60,000 hours, but for LCD, that is only part of the story. Remember, the panel is LCD, but the panel itself is backlit. The bulbs lighting the LCD screen degrade over time. As backlights dim, colors change, taking away from the effectiveness of the display. While the LCD has a lifespan of 60,000 hours, it is likely you will have to replace the screen long before then (Church Tech Arts).
Tiled LCD displays have the added challenge of color variation between screens. Time and resources are wasted as techs continuously adjust the setting of LCD monitors, looking for the right color balance - a conundrum that is further complicated as backlights fade.
Replacing a broken LCD screen is problematic as well. Frequently, by the time the screen goes out, the LCD model is discontinued, making finding an adequate replacement difficult. If a replacement is found (or a spare is available), there is still the tricky task of adjusting settings to match colors between panels.
LED panels are batch matched, ensuring color consistency across panels. LED Video Displays are seamless, ensuring no awkward break in content. LED Video Displays require very little maintenance, and in the unlikely event something does go wrong, Neoti’s U.S. based service and repair center is only a phone call away.
Headquartered in the American Midwest, Neoti is a leader in the design, manufacturing, distribution and service of direct-view LED Video Displays. Neoti specializes in high definition, fine pixel pitch displays for such applications as broadcast, higher education, corporate spaces, retail signage, exhibits, worship venues, and creative experiences; while providing additional direct-view LED Video Displays for indoor, outdoor, and rental applications. Neoti is also proud to offer world-class, U.S.-based component-level repair and service capabilities for nearly all makes and manufacturers of direct-view LED Video Displays. Founded in 2006, Neoti is privately owned, providing an unrivaled level of support and service to its customers.
LED Video Displays For The Airport & Transportation Industry
LED Video Displays are rapidly replacing LCD displays in the airport and public transportation industry. In fact, according to a research report from LEDinside, it is predicted that during 2018, the indoor fine pixel pitch LED Video Display market will increase to a nearly 2 billion dollar industry and experience 39% growth year over year.
The reasons for choosing LED Video Display over LCD video display are clear. LED is bright, seamless, and not affected by ambient light. LED also has a longer lifespan than LCD and generally requires less maintenance. Advancements in fine pixel pitch technology make high resolution LED Video Displays (HD, UHD, 4K, and beyond) more accessible than previously possible with older, more expensive LED Video Display technology.
LED Video Displays are ideal for the airport and public transportation industry because they have the ability to be customized to fit unique architectural needs, keep passengers in the know, reduce perceived wait times, and can be used to drive sales.
LED Video Displays Can Be Built To Fit Unique Architectural Needs
Traditional tiled LCD displays generally leave the consumer confined to a 16:9 ratio. The consumer or integrator pick a certain set of dimensions and multiple LCD displays are purchased and jutted against one another to create a large tiled display. These limited dimension options leave little room for creativity. Furthermore, this tiling process creates seams or bezels that interrupt content. These bezels have become smaller over time, but are unmistakable. Finally, the individuals, integrators, or staff members managing the tiled LCD displays must constantly be on the lookout for coloration issues between displays, making tiny frequent adjustments to ensure color uniformity between screens.
By contrast, LED panels are modular in nature. They fit together to create seamless LED Video Displays. Modular LED panels can be built into long ribbon displays, flat, curved, wrapped around a wall or column, and used to create three-dimensional shapes. The possibilities are endless.
Keep Your Passengers In The Know
LED Video Displays can be dynamically updated to communicate delays, announce time changes, promote sales, display weather conditions, and convey any number of custom messages.
Traditional displays typically allow for only one video signal, or message, to be displayed. Neoti’s seamless LED video displays can display multiple signals and sources within various user-defined zones. Content can be scaled and displayed across a single screen or split up and displayed across multiple screens. An LED video display specialist can discuss your content needs and find the optimum LED Video Display solution for you. Communicate your message in a way that is dynamic, engaging, and impactful.
Reduce Perceived Wait Times
David Maister, author of Psychology of Waiting Lines states that “Occupied time feels shorter than unoccupied time.” Give your passengers something new and fun to look at. Engage them or even surprise them a little. Sure, passengers have their cell phones at their fingertips, but they would certainly appreciate new and engaging content from you. According to screen.cloud.com, 20% of your audience will engage with printed content, while 80% of your audience is likely to engage with video content. You wouldn’t invite a guest over to your house just to sit in your living room. Why would you let your passengers just sit in your lobby? Give them the option of viewing exciting and engaging content provided by you.
Use LED Video Display To Drive Sales
According to screen.cloud.com, 8/10 customers have entered a store because a digital display caught their attention, and 40% of shoppers say digital displays that provide relevant information near the point of purchase can alter their purchase decisions.
An LED Video display can serve multiple purposes simultaneously - display schedule information, promote your loyalty program, and show special offerings. You can even sell ad space, creating an additional revenue stream.
Start Your LED Journey Today
Interested in giving your airport or public transportation facility an upgrade with dynamic and customizable LED Video Display? Contact firstname.lastname@example.org with any questions.