The latest from Neoti, including company and industry news, LED technology insight, product trends, and more.
Lead With Content
Content is King
People typically don't buy a LED video wall to look at the screen itself (although we think the displays look pretty darn good on their own). People buy LED video displays to view or showcase content.
While there may be a million things to consider when purchasing a video wall, we suggest that one of your first considerations should be content. What do you want to show your audience? What message do you want to convey? How do you want your audience to feel about your message, service, or product?
Content Influences Type of LED Product
The complexity of the image will be a large determinant of what kind of LED video panel you need.
A primary focus when purchasing a LED video display to feature your premiere content is pixel pitch. Pixel pitch measures the distance from one pixel to the next pixel beside it, above it, and below it. The smaller the gap between pixels the greater the resolution. Thanks to direct view SMD technology, LED screens can now display HD & UHD content.
If you plan to display only simple graphics such as numbers or basic shapes, you may not need such a tight pixel pitch. On the other hand if you are displaying high quality video, you will probably want to go with a HD or UHD video wall solution.
Here it is important to not just stop at pixel pitch and content when selecting LED product. You will also want to consider viewing distance and viewing angle. All affect how your content looks to the viewer. Starting to sound complicated? Don’t worry. Neoti’s qualified LED technicians can help you find the perfect LED product for your situation and content.
Content Determines Type of Software
Traditional displays typically allow for only one video signal, or message, to be displayed. Neoti’s seamless LED video displays can display multiple signals and sources within various user-defined zones. This allows a business to deliver much more dynamic and impactful content on each display.
In addition to standard video formats, a business can make a long ribbon display or a display that wraps around a curved space. Displays can even be in the shape of a cube, pyramid, or column. The possibilities are truly endless.
Let Neoti Help With All Your LED Needs
You have a vision for an LED video wall? Great. Dream big! Then call Neoti at (877) 356-3684 or fill out a quote request and share your dreams with us. We would love to help you find the perfect LED solution to fulfill your content needs.
LED vs. LCD
What Is LED?
LED stands for Light Emitting Diode. SMD refers to Surface Mounted Diode, a technology that utilizes a process of mounting each LED chip (pixel) directly to a printed circuit board (PCB). Mounting the diodes in this fashion allows displays to be thinner and sleeker than older LED technology. SMD also allows for finer pixel pitch. Simply put, pixel pitch refers to the distance between the diodes and is responsible for resolution. Fine pixel pitch translates into high resolution. Fine pixel pitch is what makes HD and UHD LED possible.
Read more about Direct View LED.
What Is LCD?
LCD panels are made of a layer of liquid crystal between two pieces of polarized glass. Liquid crystal can not emit light. Backlights are therefore used to illuminate the display. LCD panels are sleek in design, but typically limited to specific sets of dimensions.
LED vs LCD
LEDs are their own light source. This means that LED video walls are glare free and not subject to many of the problems ambient lighting creates for other video display types.
LCD is backlit and subject to glare. Planning is required to ensure that the audience can see the image on the display regardless of time of day.
LED technology is modular in nature. This means that LED panels fit together seamlessly and can be used to make displays to fit any space. Custom cabinets can even be built to accommodate unusual shapes or dimensions.
LCD video walls on the other hand take on a tiled approach. This means that screens are jutted against one another. This approach creates bezels or seams and the final dimensions of the wall is directly dependent on the dimensions of the individual screens.
LED technology is easily maintained. Individual modules and even individual diodes can be replaced.
LCD video walls require that when one LCD screen goes out, that whole screen needs replaced.
LED is a versatile display option. Thanks to various IP options, LED video walls can be displayed indoors or outdoors. LED video walls can be built with a variety of internal mechanisms as well. Quick refresh rates and dual power backup can ensure that LED video walls look great on camera. Various pixel pitches can ensure the proper resolution for the right context.
LCD is a more straightforward product and consumers are generally more familiar with LCD. LCD is used for cell phones, computer screens, and most TVs, but is it the best choice for video walls? Ultimately that choice is up to the consumer. LCD is cheaper, but generally less customizable. LCD does not work well for outdoor uses and is generally very limited in terms of size and shape.
LED technology has improved drastically in recent years improving quality while driving costs down. LED is a bigger investment up front but generally has a lifespan of about 100,000 hours.
LCD is cheaper and generally more familiar. A LCD screen typically has a lifespan of about 50,000 hours.
Just like anything else, the best video wall product is largely dependant on context. If you like LED technology but are unsure of the process associated in obtaining a LED video wall read: How to Purchase a LED Video Wall Display.
If you have a project in mind, Get a Quote today.
Neoti Hiring Sales Manager
Established in 2006 as an award-winning pioneer of innovative digital signage, Neoti quickly became one of the fastest growing LED Manufacturers, Distributors, Sales, Rental and Service Providers in the country. By leveraging strategic partnerships, forging creative solutions, and maintaining a furious dedication to our customers; we are sure you’ll see why we experience continued growth. Neoti is seeking a Sales Manager who is self-motivated with a proven track record in the Display Market. Experience in identifying opportunities; listening, and providing solutions to customers; and closing business successfully are key components to this position. The Sales Managerwill be responsible for initiating and developing relationships with end- users, integrators, and consultants to grow his/her market.
• Schedule, organize and deliver Demonstrations of Product and Services.
• Assist in developing and executing both short and long term Sales Strategies designed to aid in optimal growth for the company.
• Must meet or exceed established Sales Performance Goals at, or above target profit levels.
• Participate and be active in tradeshows, networks and groups within the Pro AV market.
• Maintain consistent contact with customers and manages interactions through CRM Software.
• Participate in Market Strategy by providing feedback relevant to Sales.
• Work alongside Project Management Team to ensure smooth transition from Sale to Installation.
• Prepare and present concise, and professional proposals addressing all of the customers’ needs.
• Travel as required to fulfil responsibilities.
• Effective communication and interaction with employees, clients and colleagues.
• Demonstrate time management skills with attention to detail.
• Strong Work Ethic with Ability to Function with Minimal Supervision.
• Must be team oriented and dedicated to meeting Goals and Expectations.
• Proven history in developing and maintaining strong customer relationships.
• Strong knowledge of industry products and sales tactics.
• Bachelor’s degree or equivalent required.
• Three to Five Years of Sales Experience with emphasis in displays, video or other similar technology.
• Technical Background strongly preferred in Pro-AV, Broadcast and/or related field.
• Proven Sales Track Record.
Neoti is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, disability status, or membership in any other group protected by federal, state or local law
firstname.lastname@example.org | (260) 494-1499
3 Ways To Maximize Your LED Video Wall
So you invested in an LED video wall. Great! You should already be reaping the benefits of a glare free high contrast impressive LED video display. Now it's time to maximize results.
If you have not decided on whether LED is right for you read: Seamless LED Displays Offer Many Advantages Over Older Technology
Display Dynamic Content
Personalize Your Content For Your Audience
At the end of the day your business is successful because other people want to engage with you or your business. Engage your ideal audience by delivering targeted content. LED can offer the perfect solution to customization. Just check out these locker rooms at the University of Kansas.
Home of the Jayhawks— Kansas Football (@KU_Football) January 20, 2017
Really Really pic.twitter.com/GtvgMEYvRY
Pretty cool. This is what Jeff Love, director, football technology, University of Kansas has to say:
“We change [the displays] to relate to the situation. For spring football, we had a couple guys who are playing in the NFL come back , and we were able to put their Kansas highlights on these boards as they were walking in and touring the new locker room. Day to day, it’s to motivate the players and for recruiting.”
Read more about this LED locker room project at SVG News.
Dynamically Updated Content
LED video walls can be dynamically updated making them perfect for Social Media Walls. LED video displays are great to incorporate into live events of all kinds.
Your audience is going to be on their phones anyway. Why not meet them where they are and instantly reward them for engaging with your brand?
Take Advantage of the Benefits of LED Technology
Take Advantage of High Contrast
Use the wide color range and high contrast of LED display technology to your advantage. Read about the science of color and LED. Don’t be afraid of high quality vibrant images. Modern HD & UHD LED displays are more than up to the task.
Make Good Use Of A Glare Free Display
Don’t shy away from additional lighting. With LED you can have your cake and eat it too. Enjoy glare free vibrant video content and additional ambient stage lighting - without missing out on video quality.
The ability to enjoy a glare free video display is not something to be taken for granted. Just look at this Apostolic Church testimonial to learn how their ambient lighting troubles were solved with the help of LED.
Take The Promotional Opportunity
There are unlimited content options with LED. Don't forget to promote your programs, upcoming events, websites, social media, and of course products and services. With static signage you are limited by how much content comfortably fits in a set of dimensions. With video displays you can rotate the content, capitalizing on your investment.
Don't forget to promote your partners. Some companies have even used their LED video displays as a source of revenue by promoting local companies. LED has a wide array of content options allowing you to section off different portions of your video wall for different uses.
Go For LED
By displaying dynamic content, taking full advantage of LED technology, and promoting yourself and others - you are sure to use your LED video wall to its fullest potential.
LED Video Display For Live Events
LED video displays allows signage to update rapidly enough to be integrated into live events. We have collected some examples of how dynamically updated digital signage can breathe more life into already exciting events, but we are sure that with some creativity new and engaging uses can be invented.
Social Media Walls
Social video walls are becoming a more common way to connect with fans or event attendees. Whether you’re hosting a massive event like Gear Fest or giving a speech at a corporate event, an LED video wall is a great way to augment the customer experience. Your audience is going to be on their phone anyway. Why not invite them to engage with your brand and reward them by posting their content on your social media wall.
LED scoreboards have long been used to keep score. LED is great for sporting arenas because it performs well in any light situation, is bright, and has a long lifespan. Traditional LED boards that did little more than keep score are increasingly being replaced by LED video boards.
These LED video boards further engage audiences by doing an instant replay - something that would never be possible without a dynamic programmable LED video wall. Sports arena video walls can even operate much like a social media wall where fans are encouraged to take photos with a branded hashtag. Social media posts with the branded hashtag can then be posted to the big screen for the whole stadium audience to see. Put the spotlight on your most loyal fans and watch their engagement soar.
Unlike traditional sporting events, eSport events exists almost entirely on screen. In this situation the LED video wall does more than just keep score and manage content. The LED video display hosts the action. High color contrast and quick refresh rates essential. Fortunately LED is more than ready to live up to the challenge.
LED is a durable video solution great for concerts. LED works great despite outdoor lighting conditions or ambient lighting created by other stage elements. As technology increases so does the ability of the performer to create an engaging experience. LED screens can do more than provide background, they can update, stream, and change content (even content type) to best suit the vision of the artist.