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Why Pixel Pitch Matters in Digital Signage

Why Pixel Pitch Matters in Digital Signage

We’ve all seen a LED wall or sign; in fact, we see them daily. If you’ve ever been to the airport, a baseball game, or in your favorite store, you’ve encountered one, as they are everywhere. Digital signage is very versatile and can share a lot of information, both clearly and concisely. They can list information or entertain the viewer with graphics and short video clips. It is up to the venue owner how they utilize digital signage. One important aspect of digital signage is the pixel pitch. It is something the average viewer is never aware of, unless it’s incorrect, as it then becomes noticeable. Pixel pitch matters in digital signage because it affects how well the viewer can see the display.

What is Pixel Pitch?

Pixel pitch is the density of the light-emitting diode (LED) clusters that make up the panel of a larger display. The pixel pitch directly correlates with the resolution and clarity of the images being displayed. Also called pitch, or dot pitch, the pixel pitch is the distance in millimeters from the center of a single pixel to the adjacent pixel center. The shorter the distance between the two pixels, the bigger reduction in blank space, resulting in higher resolution, or a clearer image. A higher pixel density means the display will have a clearer, cleaner image.

Why is Pixel Pitch Important?

Pixel pitch matters in digital signage because you want people to be able to see your message. Pixel pitch has a direct effect on the optimal viewing distance for the display. This lets the viewer stand closer to the display and have a clear image without the distraction of being able to see the individual pixels. The smaller the pitch, the closer the viewer can stand to the display and still see a clear image. A higher pitch is important for close viewing situations such as an airport, retail outlet, broadcast studios, or anywhere people will be in close proximity and want to read the information. Lesser pitch is used for faraway viewing, like at a sports arena where viewers are hundreds of yards away.

Neoti has an experienced team of service technicians who can assist you with selecting the right pixel pitch for your application. Contact us today to discuss your project.

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[Neoti] has gone above and beyond our expectations! They truly are a partner that puts the Colts’ best interest first.
Joe Fonderoli
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[Neoti] has gone above and beyond our expectations! They truly are a partner that puts the Colts’ best interest first.
Joe Fonderoli
Joe Fonderoli
David Beaty
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These cutting edge displays truly separate our locker room as one of the finest in the country.
David Beaty
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These cutting edge displays truly separate our locker room as one of the finest in the country.
David Beaty
David Beaty
Ilya Livshits
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We used Neoti due to a combination of pricing, customer service and ease of install.
Ilya Livshits
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We used Neoti due to a combination of pricing, customer service and ease of install.
Ilya Livshits
Ilya Livshits
Rick Streb
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It was so easy to work with Neoti on a very challenging and unique
project. They were incredibly responsive and knowledgeable throughout the entire process.
Rick Streb
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It was so easy to work with Neoti on a very challenging and unique
project. They were incredibly responsive and knowledgeable throughout the entire process.
Rick Streb
Rick Streb
Travis Askew
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The entire Neoti team was fantastic to work with. Their sales and technical support were very responsive and made it easy for us to bring our booth to the next ...
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Travis Askew
★★★★★
The entire Neoti team was fantastic to work with. Their sales and technical support were very responsive and made it easy for us to bring our booth to the next level.
Travis Askew
Travis Askew
Keith Bride
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We are pleased with the wall and most certainly pleased with the entire Neoti team. Working with Charles, Joe and the entire crew has been a pleasure.
Keith Bride
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We are pleased with the wall and most certainly pleased with the entire Neoti team. Working with Charles, Joe and the entire crew has been a pleasure.
Keith Bride
Keith Bride
Paul Pamer
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Don't buy a projector until you look at an LED wall.
Paul Pamer
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Don't buy a projector until you look at an LED wall.
Paul Pamer
Paul Pamer
Dale Kivimaki
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They know what they’re talking about and what I’m talking about. I’ve dealt with sales people who don’t understand what we do and it’s a lot of ‘Let me...
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Dale Kivimaki
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They know what they’re talking about and what I’m talking about. I’ve dealt with sales people who don’t understand what we do and it’s a lot of ‘Let me get back to you.’ When I talk to Neoti, it’s an answer right away. Having that expertise means a lot to us.
Dale Kivimaki
Dale Kivimaki
Keith Bride
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My CFOs need me to have all the information so they can give a thumbs up. Neoti responds very quickly and I have become an expert in my own right.
Keith Bride
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My CFOs need me to have all the information so they can give a thumbs up. Neoti responds very quickly and I have become an expert in my own right.
Keith Bride
Keith Bride
Kevin Winkler
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Working with Neoti was great; Neoti worked closely with us every step of the way to create a one-of-a-kind screen that far surpassed our and the clients’ expectations.
Kevin Winkler
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Working with Neoti was great; Neoti worked closely with us every step of the way to create a one-of-a-kind screen that far surpassed our and the clients’ expectations.
Kevin Winkler
Kevin Winkler

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