Three Seconds or Less: How to Take Your Trade Show Booth to the Next Level

Neoti R Series Hanex trade show

3 Seconds Or Less…

​A trade show booth has 3 seconds or less to catch the eye of a passersby. Because your booth’s success comes down to getting the most out of these brief moments, your visuals must be attractive, intriguing, and compelling or that expensive booth may be a waste of both time and money. Utilizing a digital display in creative, exciting ways can set a booth apart from the crowd, leaving an impression that can last long after the event comes to a close.

State The Purpose

The key differentiator in the best booths is lighting with a clear purpose: highlighting a focal point like a featured product or creating an intriguing visual effect with multiple, interacting layers of color and intensity. A booth’s lighting job shouldn’t stop at straightforward illumination. The light display should create an environment the attendee wants to inhabit – and linger at.

Ask The Question

Another factor to consider is: which display draws attendees to a booth? The answer: Those that pose a question that must be answered. This isn’t done accidentally. Planning, research, and practice are all essential. High-definition visuals and aesthetically attractive indoor LED displays are particularly great at pulling an audience in. Let LED be the eye-catching centerpiece of your next booth.

Go For The “Wow” Factor

In less than a decade, LED has gone from being too pixelated for up-close viewing, to the industry standard AV professionals currently rely on. LED offers a sleeker, more energy-efficient design that beats out LCD in both color depth and reproduction. Modular LED panels allow for ambitious display designing that can be executed with precision, with opportunities for layered lighting, balanced, intriguing ambiance, and dynamic screens with touch capability as well.

When all of your sales representatives are tied up with visitors, attendees may linger at an LED video display for a moment, then move on. That’s why captivating these individuals with your booth’s LED displays is so important.

Can You See It Now?

Picture your next trade show. Will you be engaging clients and fellow business decision makers non-stop? Or will you watch a stream of uninterested participants pass your booth by? Making your presence felt has never been easier or more exciting than with Neoti LED displays as your partner.

Customization, quality, and clarity of purpose–three principles to ensure visitors will seek out, and remember, your next booth.

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Joe Fonderoli
[Neoti] has gone above and beyond our expectations! They truly are a partner that puts the Colts’ best interest first.
Joe Fonderoli
[Neoti] has gone above and beyond our expectations! They truly are a partner that puts the Colts’ best interest first.
Joe Fonderoli
Joe Fonderoli
David Beaty
These cutting edge displays truly separate our locker room as one of the finest in the country.
David Beaty
These cutting edge displays truly separate our locker room as one of the finest in the country.
David Beaty
David Beaty
Ilya Livshits
We used Neoti due to a combination of pricing, customer service and ease of install.
Ilya Livshits
We used Neoti due to a combination of pricing, customer service and ease of install.
Ilya Livshits
Ilya Livshits
Rick Streb
It was so easy to work with Neoti on a very challenging and unique
project. They were incredibly responsive and knowledgeable throughout the entire process.
Rick Streb
It was so easy to work with Neoti on a very challenging and unique
project. They were incredibly responsive and knowledgeable throughout the entire process.
Rick Streb
Rick Streb
Travis Askew
The entire Neoti team was fantastic to work with. Their sales and technical support were very responsive and made it easy for us to bring our booth to the next ...
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Travis Askew
The entire Neoti team was fantastic to work with. Their sales and technical support were very responsive and made it easy for us to bring our booth to the next level.
Travis Askew
Travis Askew
Keith Bride
We are pleased with the wall and most certainly pleased with the entire Neoti team. Working with Charles, Joe and the entire crew has been a pleasure.
Keith Bride
We are pleased with the wall and most certainly pleased with the entire Neoti team. Working with Charles, Joe and the entire crew has been a pleasure.
Keith Bride
Keith Bride
Paul Pamer
Don't buy a projector until you look at an LED wall.
Paul Pamer
Don't buy a projector until you look at an LED wall.
Paul Pamer
Paul Pamer
Dale Kivimaki
They know what they’re talking about and what I’m talking about. I’ve dealt with sales people who don’t understand what we do and it’s a lot of ‘Let me...
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Dale Kivimaki
They know what they’re talking about and what I’m talking about. I’ve dealt with sales people who don’t understand what we do and it’s a lot of ‘Let me get back to you.’ When I talk to Neoti, it’s an answer right away. Having that expertise means a lot to us.
Dale Kivimaki
Dale Kivimaki
Keith Bride
My CFOs need me to have all the information so they can give a thumbs up. Neoti responds very quickly and I have become an expert in my own right.
Keith Bride
My CFOs need me to have all the information so they can give a thumbs up. Neoti responds very quickly and I have become an expert in my own right.
Keith Bride
Keith Bride
Kevin Winkler
Working with Neoti was great; Neoti worked closely with us every step of the way to create a one-of-a-kind screen that far surpassed our and the clients’ expectations.
Kevin Winkler
Working with Neoti was great; Neoti worked closely with us every step of the way to create a one-of-a-kind screen that far surpassed our and the clients’ expectations.
Kevin Winkler
Kevin Winkler

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