Why Pixel Pitch Matters in Digital Signage

We’ve all seen a LED wall or sign; in fact, we see them daily. If you’ve ever been to the airport, a baseball game, or in your favorite store, you’ve encountered one, as they are everywhere. Digital signage is very versatile and can share a lot of information, both clearly and concisely. They can list information or entertain the viewer with graphics and short video clips. It is up to the venue owner how they utilize digital signage. One important aspect of digital signage is the pixel pitch. It is something the average viewer is never aware of, unless it’s incorrect, as it then becomes noticeable. Pixel pitch matters in digital signage because it affects how well the viewer can see the display.

What is Pixel Pitch?

Pixel pitch is the density of the light-emitting diode (LED) clusters that make up the panel of a larger display. The pixel pitch directly correlates with the resolution and clarity of the images being displayed. Also called pitch, or dot pitch, the pixel pitch is the distance in millimeters from the center of a single pixel to the adjacent pixel center. The shorter the distance between the two pixels, the bigger reduction in blank space, resulting in higher resolution, or a clearer image. A higher pixel density means the display will have a clearer, cleaner image.

Why is Pixel Pitch Important?

Pixel pitch matters in digital signage because you want people to be able to see your message. Pixel pitch has a direct effect on the optimal viewing distance for the display. This lets the viewer stand closer to the display and have a clear image without the distraction of being able to see the individual pixels. The smaller the pitch, the closer the viewer can stand to the display and still see a clear image. A higher pitch is important for close viewing situations such as an airport, retail outlet, broadcast studios, or anywhere people will be in close proximity and want to read the information. Lesser pitch is used for faraway viewing, like at a sports arena where viewers are hundreds of yards away.

Neoti has an experienced team of service technicians who can assist you with selecting the right pixel pitch for your application. Contact us today to discuss your project.

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